• Consumerism History

    The struggle for pecuniary reputability

    by  • July 11, 2012 • Consumerism History, Theory

    Theorising the struggle for social recognition can be approached from numerous angles. One – rather cynical – account has been given by the nineteenth-century Norwegian-American economist Thorstein Veblen. In his view, the struggle for social standing is carried out in a specific area of communication which is antagonistic in nature. Central to his work...

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    Defining a consumerist society

    by  • May 23, 2012 • Consumerism History

    The literature offers numerous definitions of consumerism. However, one of the most comprehensive definitions of modern consumerism has most likely been provided along the following lines: “Consumerism describes a society in which many people formulate their goals in life partly through acquiring goods that they clearly do not need for subsistence or for traditional...

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