• Posts Tagged ‘Theory’

    The struggle for pecuniary reputability

    by  • July 11, 2012 • Consumerism History, Theory

    Theorising the struggle for social recognition can be approached from numerous angles. One – rather cynical – account has been given by the nineteenth-century Norwegian-American economist Thorstein Veblen. In his view, the struggle for social standing is carried out in a specific area of communication which is antagonistic in nature. Central to his work...

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    Spheres of consumption

    by  • June 29, 2012 • Theory

    Contemporary consumption patterns are characterised by a permanent increase in private and public commodification. These processes usually take place in spheres of exchange in which goods become commodified, decommodified, recommodified or sacralised. Some objects may be consumed and then removed from the sphere of exchange (either permanently or temporarily). In a society which is...

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    Use-value, exchange-value and symbolic-value

    by  • June 16, 2012 • Theory

    In the sociology of consumption much emphasis has been directed towards the exchange-value of commodities. In contrast to use-value, the exchange-value of a commodity is based on equivalences which unfold when a product enters the market (commodification). In a capitalist system any object X can be made equivalent to a certain proportion of any...

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